Audience
Teens & Adults (TX)
Typography
Display — Nunito 800
Howdy, Jake!
Your Course
Body — Nunito 400/500
At a four-way stop, all drivers must come to a complete stop. The first vehicle to arrive has the right of way.
+25 XP earned!
3D Buttons
Personality & Gamification
🤠
Armadillo mascot with cowboy hat
🔥
Daily streaks & challenges
🏅
24 Texas-themed badges & 10 XP levels
Revenue Model
One-time purchase — $79.99 teen course / $29.99 adult course, certificate included, no hidden fees
Target Market
~600K new Texas drivers annually, 50-80K through client's 8 schools
Key Opportunity
Mandatory course requirement guarantees demand. No-timer + gamification directly addresses #1 competitor complaint
Key Risk
TDLR approval process can take 3-6 months and may require curriculum adjustments for market entry
Splash & Onboarding
App launch, welcome, and course setup
Authentication
Account creation and sign in
Core Experience
Dashboard, course overview, and lesson path
Learning
Lesson content with inline quizzes — no timers
Assessment
Chapter quizzes and results with celebrations
Practice Test
30-question DPS exam simulation
Profile & Gamification
XP levels, badges, streaks, and stats
Settings
Account, school info, notifications, and support